Responsible for
developing in-depth knowledge of a Ministry and its business environment—
purpose, goals and objectives - as well as building, maintaining and managing
its public image, reputation and goodwill, through the use of all forms of
media and communication, including communicating key messages, often using
third party endorsements, to defined target audiences in order to establish and
maintain goodwill and understanding between an organization and its public.
1. PLANS,
advises on, and implements public relations policies and strategies in order to
meet the needs and objectives of Ministry/ Department.
2. PLANS,
implements and coordinates the dissemination of information through research
and the preparation of public information/public relations documents including
press releases, public service announcements, advertisements, brochures,
newsletters, articles, annual reports, facts, scripts, photos, videos, etc.
with a view to keep the public informed about programmes, services and
accomplishments of a Ministry/Department in a timely manner.
3. PLANS
and coordinates press conferences and special events relating to the functions
of a Ministry/Department; and serves as the focal point in responding to
negative and inaccurate statements regarding the Ministry/ Department and
facilitates requests for information, clarification and comments from the
public and/or news media.
4. DEVELOPS
and maintains effective working relationships with the news media through the
sharing of information using a variety of techniques such as telephone calls,
news conferences, interview, press releases or briefings etc.
5. TAKES
follow-up action on public relation issues directly assigned by the CEO, Heads
of Departments and/or Supervisor.
6. MAINTAINS
and keeps up-to-date the official Website and Facebook Page of the Ministry by
soliciting, reviewing and editing new content from the relevant Departments/Units.
7. COLLATES
important news clippings and other data and analyses media coverage that
adversely impacts the image of a Ministry/ Department and plan follow-up
actions to mitigate the situation.
8. FOSTERS
community relations between a Ministry and the general public through the
hosting of events such as open days and tours.
Be in possession of a Bachelors degree in Public Relations, Marketing, Communication, Journalism or related field.
Minimum of three (3) years' experience in any "communications" orientated organization, in areas of journalism, advertising, marketing or fundraising. Must demonstrate good communication, writing, and analytical skills; time management skills and ability to network and work as part of a team; ability to multitask and maintain confidentiality, honesty and possess integrity.
Proficient knowledge and skills in the use of social media and other communication tools; Excellent verbal, written and presentation skills; Excellent organizational, scheduling and planning skills, Ability to manage different priorities and meet deadlines; Awareness of current affairs and a passion for finding out new information; Creativity and initiative; Must be self-confident and social – ability to network effectively; Team player; Attention to detail; Stamina, energy and drive; Ability to work under pressure; Achievement-orientated and results-driven.